Local Content The All New Fortuner Reaches 75%
Karawang - The seriousness of Toyota to continue to be part of the development of the Indonesian automotive industry is return to be implemented in the series project of Innovative International Multi-purpose Vehicle (IMV) , the latest in Indonesia. This time PT Toyota Motor Manufacturing Indonesia (TMMIN) as one of the IMV production and export base in the Asia Pacific region, increase the local content products on Sport Utility Vehicle (SUV), which was launched last week (22/1), The All New Fortuner to 75% .The production activity of the All New Fortuner located in TMMIN factory at Industrial Area Karawang International Industrial City (KIIC) Karawang 1, West Java. The development of the All New Fortuner is part of the IMV project investment, including the All New Kijang Innova, amounting to 4.9 trillion rupiah. The project also contributed to the increase in the number of first-tier local suppliers from 107 companies to 123 companies.
"Production of the all-new Fortuner is a continuation of our commitment to provide global quality automotive products which can meet customer satisfaction," said TMMIN Vice President, Warih Andang Tjahjono.
TMMIN dedicate a special function that assigned to share TMMIN knowledge and experience to local suppliers. In the initial stage, the focus is given on the first tier of local suppliers. Not only on the issue of production, TMMIN also share the management issues of employment, safety procedure, and transfer of expertise. A total of 90 experts of Toyota Production System (Toyota Production System - TPS) and 18 Master Trainers, in the first tier of local suppliers were developed together that in the future they will pass on the gained knowledge to their suppliers.
"The increasing local content in the All New Fortuner from 60% to 75% is the part of our relentless efforts to participate in the development of Indonesia's automotive industry. For that, we run a close partnership with supplier partners in order to jointly grow and improve the quality to meet customer needs. We also asked for the first-tier suppliers to share their experiences and give assistance for tier 2 and 3 suppliers, that will cause domino effect, "added Warih.
Fortuner first produced by TMMIN in late 2006 in response to high demand for such products from domestic and global markets. Fortuner production locally in Indonesia emphasized TMMIN position as one of the production bases and export of the IMV series vehicles. Previously, TMMIN has been trusted to produce Kijang Innova in 2004.
Within 5 (five) years, Fortuner become the backbone of the export of whole Toyota Indonesia vehicle, leading the export of other products with achieving a volume of more than 174,000 units during the period from 2001 to 2015, or an average of 34 800 units per year. Fortuner is currently has been exported to countries in Asia, Africa, Latin America, the Caribbean, and the Middle East. (*)
1 Innovative International Multi-purpose Vehicle (IMV): vehicle series with five types, namely Hilux pick-up (single cab, extended cab and double cab), Fortuner (SUV), Innova (Minivan).